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Focus Group Findings

Several focus groups were conducted throughout the development of this campaign to gain
insight to the attitudes and beliefs of pregnant women and health care providers around prenatal
weight gain. The following summarizes the pregnant women's perspectives on inadequate weight
gain during pregnancy. For more information on the physician's focus group findings or
material/message testing with pregnant women and nurses, call 303-692-2487.

Pregnant Women's Perspectives on:

Inadequate Weight Gain During Pregnancy - A Focus Group Research Study
Summer 2002
Conducted by: Susan Eliot, MSPH Custom Measure

Summary:
To develop appropriate campaign messages it is necessary to first understand the underlying
causes and motivations for inadequate weight gain among pregnant women. During the summer
of 2002, six focus groups were conducted with Hispanic and Caucasian pregnant women of
different ages and economic strata to gain this understanding.

Major findings of this study are as follows: